Quality beauty, made accessible.

Luxe Organix is a proudly homegrown Philippine beauty brand built on a simple belief: effective beauty and personal care should be accessible to everyone.

Founded under the leadership of Eugene Yap, CEO of Genson Distribution Inc., Luxe Organix began with a vision to bring innovative and effective beauty solutions closer to everyday consumers. A graduate of Business Management from De La Salle–College of Saint Benilde, Eugene Yap’s entrepreneurial leadership and understanding of evolving consumer needs have played a key role in shaping the brand’s growth.

What started with a single hero product has grown into one of the Philippines’ leading beauty brands, with a growing range of skincare, haircare, body care, fragrance, and personal care products inspired by global innovations and developed with local consumers in mind.

At Luxe Organix, we believe that beauty is personal, and self-care should be accessible without compromising on quality. We continuously explore new ideas, ingredients, and formulations to create products that address real beauty and personal care needs—helping make everyday routines more effective, enjoyable, and empowering.

From our beginnings in the Philippines to our growing presence in international markets, Luxe Organix continues to innovate, evolve, and make quality beauty accessible to more people around the world.